{"title":"REPORTS","description":"","products":[{"product_id":"dirty-words-4-community","title":"DIRTY WORDS #4 [COMMUNITY]","description":"\u003cp id=\"our-latest-dirty-words-report-explores-the-reasons-why-the-word-community-has-lost-its-meaning-we-dive-into-the-complex-world-of-community-with-investigations-on-initial-formation-and-creating-belonging-as-well-as-illustrating-practical-approaches-and-valuable-insights-on-building-long-term-resilience-and-sustainable-economic-models\"\u003eOur latest Dirty Words report explores the reasons why the word \"Community\" has lost its meaning. We dive into the complex world of community, with investigations on initial formation and creating belonging, as well as illustrating practical approaches and valuable insights on building long term resilience and sustainable economic models.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e \u003c\/p\u003e\n\u003ctable height=\"74\" style=\"width: 99.3811%; height: 82px;\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 53.777%; height: 19.5938px;\"\u003eRelease #\u003c\/td\u003e\n\u003ctd style=\"width: 45.8633%; height: 19.5938px;\"\u003e0067\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 53.777%; height: 19.5938px;\"\u003eFormat\u003c\/td\u003e\n\u003ctd style=\"width: 45.8633%; height: 19.5938px;\"\u003e40 page PDF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 53.777%; height: 19.5938px;\"\u003eDate\u003c\/td\u003e\n\u003ctd style=\"width: 45.8633%; height: 19.5938px;\"\u003e01.04.23\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp dir=\"auto\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Protein","offers":[{"title":"Default Title","offer_id":44830201053475,"sku":"","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/0237\/9555\/files\/Screenshot2026-02-13at16.05.22.png?v=1770998856"},{"product_id":"dirty-words-5-nostalgia","title":"DIRTY WORDS #5 [NOSTALGIA]","description":"\u003cp\u003e\u003cem\u003eNostalgia\u003c\/em\u003e. It’s everywhere. You’ve seen it in your feed, on your plate, and in your shopping cart. From Y2K revivalism to lo-fi ’90s aesthetics, brands are tapping the past to shape the future. Some do it with real intention, crafting emotionally resonant identities built on cultural memory. Others just slap on a vintage filter and call it a day.\u003c\/p\u003e\n\u003cp\u003eOur latest\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.protein.xyz\/tag\/dirty-words\/\" rel=\"noreferrer\"\u003eDIRTY WORD\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eunpacks the best-in-class examples of product design, campaign storytelling and cultural strategy that meaningfully engage with the past, and reveal the psychological mechanisms that make nostalgia such a powerful tool for brands today. \u003c\/p\u003e\n\u003cp\u003eWe also reveal our proprietary framework – \u003cstrong\u003eRe:Brand Loop\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– which outlines 10 actionable strategies for brands to harness nostalgia effectively, without getting stuck in the past.\u003c\/p\u003e\n\u003ctable height=\"74\" style=\"width: 99.3811%; height: 82px;\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 53.777%; height: 19.5938px;\"\u003eRelease #\u003c\/td\u003e\n\u003ctd style=\"width: 45.8633%; height: 19.5938px;\"\u003e0068\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 53.777%; height: 19.5938px;\"\u003eFormat\u003c\/td\u003e\n\u003ctd style=\"width: 45.8633%; height: 19.5938px;\"\u003ePDF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 53.777%; height: 19.5938px;\"\u003eDate\u003c\/td\u003e\n\u003ctd style=\"width: 45.8633%; height: 19.5938px;\"\u003e24.07.25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp dir=\"auto\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Protein","offers":[{"title":"Default Title","offer_id":56922965705086,"sku":null,"price":300.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/0237\/9555\/files\/1.webp?v=1771624364"},{"product_id":"dirty-words-3-ownership","title":"DIRTY WORDS #3 [OWNERSHIP]","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIssue 3 of our Dirty Words series looks at “Ownership”, as we investigate a contemporary crisis of faith in traditional ownership models. 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